IGNITE is a Western-run, boutique Qualitative Research Consultancy based in Shanghai, China.  

 

Using our 4I's approach and experienced researchers, we help clients understand Chinese consumers, how they are moulded by cultural context, and what it means for brands. 

Our methodologies reflect the social context in which Chinese consumers operate, ensuring we obtain authentic responses in our research.  

 

Our work feeds directly into the development of:-

• Innovation & Product Development

•  Brand Positioning

•  Brand Communications & Packaging

• Brand Experience & Promotional Activity

• Retail & Distribution

 

Read on or get in touch to find out more.

 

THE 4I's

INSIGHT  |  INTERPRETATION  |  IMPLICATION  |  INSPIRATION

Our 4I's approach takes research out its traditional comfort zone:

 

1.  We gather authentic consumer insight using culturally-sensitive approaches

2.  We interpret it in the local cultural context so its meaning is understood correctly

3.  We consider its implications for your brand and explain them in simple terms

4.  We develop the inspired strategic thinking that drives your brand and business forward

 

It's about more than getting under the skin of consumers.  

 

It's about using research to develop thoughts and ideas that fuel innovation, creativity, and progress.
 

It's research designed not just to inform, but to IGNITE.

 

CLIENTS

 

ENDORSEMENTS

“Ignite’s consultative view and eloquent debriefs are unparalleled.”

Dinesh Ramchandani

Senior Global Consumer Insights Manager, Unilever

“Ignite’s work provided the foundation for our strategic development in China.  Their ability to reveal consumers’ desires and motives is absolutely top notch.”

Christoph Schwaiger

Country Managing Director, Aldi China

“Ignite’s project management is seamless and their output well thought through.  They have helped us with many of our strategic decisions.”

Josephine Jones

Head of Insights and Planning Asia & SA, Kellogg’s

“Ignite have been instrumental in translating consumer feedback into strategic implications for our business”

Nanda Griffioen

Consumer Planning Director, Diageo

“We are so happy to have worked with you. Your findings are already shaping our innovation and communications plans.  Thanks again for such great passion since day one.”

Maria Riano

Consumer Insights Manager, Unilever USA

 

PEOPLE

SIMON SHAW

FOUNDER  &  HEAD OF RESEARCH

Simon has nearly 20 years’ experience in Qualitative Research and Advertising Planning.

 

He spent a decade working as a Researcher in the UK before moving to China in 2007.  He founded IGNITE in 2010.

 

Simon partners with a carefully selected range of Recruiters, Researchers, Translators and Viewing Facilities to ensure the highest standards of work are consistently achieved.

 

CONTACT US

info@ignite-research.com

 

+86 1862 1862 781

 

 

 

 

Suite 402

Tower 13

555 Golden Avenue

Shanghai

China

201103

​上海市淮海西路555弄13座402室