IGNITE is a Western-run, boutique Qualitative Research Consultancy based in Shanghai, China.
Using our 4I's approach and experienced researchers, we help clients understand Chinese consumers, how they are moulded by cultural context, and what it means for brands.
Our methodologies reflect the social context in which Chinese consumers operate, ensuring we obtain authentic responses in our research.
Our work feeds directly into the development of:-
• Innovation & Product Development
• Brand Positioning
• Brand Communications & Packaging
• Brand Experience & Promotional Activity
• Retail & Distribution
Read on or get in touch to find out more.
INSIGHT | INTERPRETATION | IMPLICATION | INSPIRATION
Our 4I's approach takes research out its traditional comfort zone:
1. We gather authentic consumer insight using culturally-sensitive approaches
2. We interpret it in the local cultural context so its meaning is understood correctly
3. We consider its implications for your brand and explain them in simple terms
4. We develop the inspired strategic thinking that drives your brand and business forward
It's about more than getting under the skin of consumers.
It's about using research to develop thoughts and ideas that fuel innovation, creativity, and progress.
It's research designed not just to inform, but to IGNITE.
“Ignite’s consultative view and eloquent debriefs are unparalleled.”
Senior Global Consumer Insights Manager, Unilever
“Ignite’s work provided the foundation for our strategic development in China. Their ability to reveal consumers’ desires and motives is absolutely top notch.”
Country Managing Director, Aldi China
“Ignite’s project management is seamless and their output well thought through. They have helped us with many of our strategic decisions.”
Head of Insights and Planning Asia & SA, Kellogg’s
“Ignite have been instrumental in translating consumer feedback into strategic implications for our business”
Consumer Planning Director, Diageo
“We are so happy to have worked with you. Your findings are already shaping our innovation and communications plans. Thanks again for such great passion since day one.”
Consumer Insights Manager, Unilever USA
FOUNDER & HEAD OF RESEARCH
Simon has nearly 20 years’ experience in Qualitative Research and Advertising Planning.
He spent a decade working as a Researcher in the UK before moving to China in 2007. He founded IGNITE in 2010.
Simon partners with a carefully selected range of Recruiters, Researchers, Translators and Viewing Facilities to ensure the highest standards of work are consistently achieved.
+86 1862 1862 781
555 Golden Avenue