Simon has 20 years' experience in Qualitative Research and Advertising.

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He spent a decade working as a Qualitative Researcher in the UK, before moving to China in 2007, when he became a Senior Planner at JWT Shanghai.

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He founded IGNITE in 2010.

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Simon partners with a carefully selected range of recruiters, researchers, translators and viewing facilities to ensure that the highest standards of work are consistently achieved.