We use qualitative research to help our clients develop ideas that transform their brands and businesses.

Our face-to-face and online methodologies take into account the cultural context in which Chinese consumers operate.  This ensures that the responses we gather in our research are authentic.

Our 4i's approach maximises the value of research, transforming insight into ideas.

Our work feeds into the development of:-

  • Innovation & Product Development

  • Brand Positioning

  • Brand Communications

  • Packaging

  • Brand Experience & Promotional Activity

  • Retail & Distribution