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Crowd of people in China

IGNITE is a Western-run, boutique Qualitative Research Consultancy based in Shanghai, China.


We help clients understand Chinese consumers, how they are moulded by cultural context, and what it means for brands.


We combine local insight with rigorous analysis and strategic thinking to produce perceptive yet practical recommendations for international clients and overseas research agencies.

Our team is a deliberate mix of local and Western researchers, meaning we not only have an intuitive understanding of local consumers and brands, but are able to explain it in terms that make sense to international clients - and in fluent English.


Every member of our team has over 20 years' experience and we carefully manage the amount of work we take on.


The result is the consistent production of international-standard work.  And it shows: 90% of our work comes from existing clients and their referrals.

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